Senior Product Marketing & Branding Manager + Creative Lead
Sattva Media & Consulting
Oct 2020 - Present
I began my journey at Sattva by supporting marketing efforts for Shift, a CSR enablement SaaS platform. Over time, I progressed to lead product marketing for all our technology and data products, including India Data Insights and India Partner Network. In this role, I managed end-to-end marketing, communications, and platform design, working closely with a team of designers and marketers.
As Sattva expanded, I also took on the responsibility of leading branding initiatives for our expansion into Europe and North America. This included supporting our global team through branded content for events and facilitating publications in notable outlets such as Impact Entrepreneur, Pioneers Post, DEVEX, ANDE, and Alliance Magazine.
Additionally, I have led our marketing analytics efforts, setting up dashboards and an analytics engine across all four entities. I have also worked extensively on email marketing, spearheading A/B testing initiatives to improve performance and engagement with niche audiences.
Other hats I've worn during my time at Sattva include business development, events management and PR.
Explore my portfolio of work to learn more.
Digital Marketing Specialist | OOAC LLC
OOAC LLC
May 2019 - Oct 2020
OOAC is SaaS content management software with top-tier security. During my time with the organisation, I supported marketing and sales for the North American and Indian markets, liaising with government contractors, law firms and others.
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