Driving Engagement Through Strategic Storytelling
As the marketing lead for IPN, I guided an internal team through a holistic strategy designed to create a cohesive and impactful digital presence across LinkedIn, Instagram, and Twitter.
Our goal was to position IPN as a go-to knowledge hub for social impact organizations, using content that educates, inspires, and connects. The strategy was rooted in:
• Thought Leadership: Showcasing IPN’s expertise through insights, case studies, and industry trends.
• Community Building: Engaging non-profits, donors, and partners through interactive content and meaningful conversations.
• Platform-Specific Content: Tailoring LinkedIn for professional insights, Instagram for visual storytelling, and Twitter for real-time engagement.
From designing engaging graphics to crafting high-impact messaging, my team built a social media presence that amplifies IPN’s mission and fosters collaboration within the sector.
The work at IPN would not have been possible without the great team comprising of Aditya Patil and Kambham Shaswata.
