The Crunchy Crowd: Building Connections, One Chat at a Time
At work, I led The Crunchy Crowd, an internal engagement group designed to break silos, spark conversations, and build a stronger team culture. Through meetups and online chats, we created spaces for organic, meaningful interactions.
The brand identity was meant to be something friendly but one which would activate people - and stood distance from the organisations branding.
One of our signature initiatives was Coffee Roulette—a playful spin on Russian Roulette where colleagues were randomly paired for 10-minute chats to foster cross-team connections - all executed online across 3 cities.
Unlike traditional food-themed groups with cool greens and blues, I chose a bold beige and red palette—a visual cue to activate energy, spark engagement, and bring people together in a dynamic way.
The Crunchy Crowd wasn’t just about casual chats—it was about creating an environment where collaboration felt natural, fun, and refreshing.
